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Hashtag TV has only become possible due to infiltration of the major social networks into the general population; let me throw some number at you:
Social media networks, at the moment, still complement traditional TV viewing. A high percentage of Twitter users who tweet while watching a TV show discuss the show they’re watching, more often than Facebook users who log in during a TV show, according to TVGuide.com.
The “TVGuide.com User Research Study” indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users. (Research from HubSpot).
I think the reason for this massive the 35% difference between Twitter and Facebook will be due to the quick and easy nature of Twitter and hash tagging, and quite possibly the speed of their iPhone app!
TVGuide found that social media users are more likely to talk about their favorite shows on Twitter and Facebook before and after the show airs rather than during the show.
On Twitter, 62% said they engage before the show airs, 69% after, and 47% during. On Facebook, only 47% engage before the show airs (24% less than Twitter users), 68% after, and 24% during (almost 50% less).
Naturally viewers will be more inclined to tweet before and after, as they may not want to disrupt any of the programmes they are watching.
Hashtag TV will become integrated in many other programmes, mainly live TV, including: sport, chat shows, charity shows and other live celebrity shows. The real-time conversation adds to the overall viewing experience and provides valuable online promotion for the show.
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