With so much noise on Facebook and Twitter, being authentic has never been more important. This is the only way to succeed on social media in the long term. People want to connect and build relationships with ‘real’ people not robots that never interact with their audience. Today’s Expert_Cast features the truly awesome Kris Jones. Kris has a very colourful business history as you’ll discover shortly. He sold his first internet marketing company to GSI commerce and later to eBay. He now runs a start-up called ReferLocal.com, is an advisor for...read more
Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage. Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening, meaning they may actually end up watching or...read more
[Question Of The Week] What’s the best way to get new leads and potential customers to follow me on Twitter?
Do you want to add more Twitter followers that actually convert into leads? I hear the same old story day in, day out. You’ve got thousands of Twitter followers that really couldn’t care less about your products and services. You might get the occasional retweet or #ff mention, but apart from that, there is no return on your investment. So let’s looks at some strategies to get your Twitter account back on track. There are a million and one ways to grow your Twitter following, but this question I’ve borrowed from Quora is more specific,...read more
What was once considered a trend is now a way of life, and now the way we do business. Social media has again advanced way beyond expectation, with the Facebook IPO, viral sensation Psy and Pintrest all making waves in the vast social ocean. So let’s have a look at some of the more public social media milestones from January to December. Drop me a comment below and tell me what your favourite moment was and what else you think should be included. Happy New Year everyone!read more
[Question Of The Week] How could Twitter and its appeal be described to a person who has never heard of it?
Let’s say you were trying to convince someone to use Twitter and they responded to you, “What the heck is a Twitter?” Do you ever get stuck trying to explain to a ‘non-techie’ what Twitter is!? It’s sometimes a little tricky to crystalize the essence of Twitter in a few short sentences, especially to someone who has never heard of the concept before! So I’ve done some digging on Quora and have picked the best answers to share with you. I’ve added my own answer to help summarize and express my definition of Twitter and the appeal it has from my...read more
Did you know Twitter have released a new set of design updates that enable you to create a personalized Twitter header, just like your Facebook cover image! This is an exciting new step from Twitter to make their experience more visual and memorable. I only discovered this last night, so I wanted to make sure you’re all ‘in the know’ about this cool new Twitter header update. There are already some pretty inspiring creations around, so here are 4 ways to make your Twitter header rock! Number 1 Make sure you have an image of the correct dimensions, the recommended size is...read more