Multi Screening Growth in the UK: What does this mean for advertisers?

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage.   Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening, meaning they may actually end up watching or...

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[Question of the Week] What Are The Latest Trends in Marketing for 2013?

In 2012 the world of marketing went through some BIG changes.  We saw the rise of Pintrest and Instagram as 2 very visually focused social networks, Facebook’s 1 billionth user and the ever so slightly annoying viral hit ‘Gangnam Style’.   So what does 2013 have in store for us marketers? What predictions will come true? Let’s answer the question ‘What Are The Latest Trends in Marketing for 2013?’ After digging around on Quora I have found some 1st class answers to the question I asked earlier. Feel free to add your own predictions about the trends for...

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Felix Baumgartner’s Space Jump Seen by Over 8 Million People!

If you’ve not come across the name Felix Baumgartner, where have you been this week?! Red Bull’s space jump superstar launched himself out of a capsule at 128,000ft above earth on Sunday 14th October and managed to land on his feet!  Over 10 million people have since seen the YouTube video of this historic moment with 8 million watching the event LIVE, what an achievement! The Red Bull Stratos team were the ones responsible funding and managing the whole project.  The jump was filmed and streamed live on Youtube, could this be a sign of things to come for media...

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Social Media Trends you NEED stay on top of

Everybody’s doing it!  94% of marketers said they used social media to market their businesses according to Social Media Examiner’s annual Social Media Marketing Report.  With social media usage growing at an unprecedented rate you need to stay on top of the trends to keep up with this fast moving industry.  I have selected a handful of relevant and interesting articles that will dig a little deeper into the current trends observed today. I hope you enjoy!  Please let me know of any trends you have spotted in social media in the comments below :)    Study Reveals 5 Hot...

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