Why Networking is NOT About Giving [EXPERT-CAST]

Posted by Tom Crawshaw on May 14, 2013 in Expert-Cast, Marketing, Networking, podcast, Social Media | 0 comments

Do you wish to surround yourself with people of like-minded values but struggle to find them? Are you experiencing a variety of ‘takers’ in your life, and spending all your energies defending yourself or your department or your company? I think we have all answered yes to these questions at some point in out life. Maybe even right now. So how can you break down these barriers and find like-minded people that want to help each other? You will find the answer in my expert-cast with Melissa G Wilson (LinkedIn). Melissa is a highly successful social media expert, best-selling...

How to Land a £100K Deal on LinkedIn [EXPERT-CAST]

Posted by Tom Crawshaw on May 9, 2013 in Case study, LinkedIn, podcast, Social Media | 0 comments

In my 2nd podcast on LinkedIn I have been able to secure a case study interview with Damien Bove – a highly successful medical consultant and social media marketer. Damien is living proof that you can win big deals worth £100K from your LinkedIn network. By adding value and giving away a TON of free information you can position yourself as the credible expert. In the case study you will learn: >>How to land a £100K deal on LinkedIn. >>How to land and a joint venture deal. >>How to invite individuals outside your network to a webinar. >>A daily process that...

Multi Screening Growth in the UK: What does this mean for advertisers?

Posted by Tom Crawshaw on May 3, 2013 in Facebook, Marketing, Social Media, trends, Twitter | 0 comments

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage. Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening, meaning they may actually end up watching or...

7 Things You Need to Stop Doing on Facebook Right Now

Posted by Tom Crawshaw on May 1, 2013 in Facebook, Marketing, Social Media | 0 comments

If you’re like me then you’ve got “those” friends on Facebook that don’t quite understand what sort of behaviour is acceptable! Facebook has over 1 billion users but with such a vast number of people all on one network there is always going to be those shady characters that tap into Facebook virality to pedel their worthless make money online offer or affiliate links. I have highlighted 7 activities that are not welcome on Facebook. If for some bizarre reason you do find yourself doing any of these. Make sure you have a friend with you so they can slap...

LinkedIn Leverage from Forbes 5th Most Influential Woman in Social Media [EXPERT-CAST]

Posted by Tom Crawshaw on Apr 24, 2013 in LinkedIn, podcast, Social Media, training | 0 comments

Today I have LinkedIn Queen Eve Mayer (@linkedinqueen) with me in an exclusive interview. Eve was voted the 5th most influential woman in social media by Forbes magazine back in 2008 and is up there at 7th position this year. If you want to find out how to properly leverage LinkedIn to get more leads and sales then crank up your speakers or pop some headphones in and hit play on the podcast below. I ask Eve about her success on LinkedIn and the strategies she uses for her business & clients all over the world. You will learn: What strategies are working right now for her and...

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

Posted by Tom Crawshaw on Apr 17, 2013 in LinkedIn, Marketing, Social Media, training | 1 comment

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads from LinkedIn (Click here to find out 3 Way to Use LinkedIn for Lead Generation). I urge you to carefully read the ‘10 mistakes’ below, and to make absolute certain you do not slip up on the same damaging errors. 1. You Lie on Your Profile – This can...