Measuring ROI on Social Media is a Myth [VIDEO]

Many digital marketers out there seem to have this twisted idea in their heads that measuring ROI on social media is a myth.   Just look what happened to this poor digital media consultant after he tried the line….”Measuring ROI on social media is a myth”.   Proven Ways to Measure ROI on Social Media  Social media is essentially another traffic source for your sales funnel.  If you goal was to increase subscribers you would want to post out content and engage with your audience to drive traffic to a landing page where you will offer them some value.  Once they...

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6 Steps To Social Media Success

It’s important to approach social media and indeed any form of marketing with a proper defined strategy.  This is why I’ve put together the 6 Steps to Social Media Success.   If you have been using social media for your brand or business but just feel like you’re treading water and havn’t seen the magical riches you may have heard about, then my 6 Steps to Social Media Success will give you the focus and strategy that you need to WIN BIG! This post will give you an outline for each of the 6 Steps to Social Media Success, I will then write a post on each of the 6...

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How to Determine Facebook and Twitter ROI [INFOGRAPHIC]

How do marketers determine social media ROI?  This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment (check out one of my older posts on Social ROI).    So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales. I present to you an infographic filled with some of the latest polls and interesting mini-case studies that show support for social media ROI.  In fact, Edible Arrangements actually saw a double digit sales...

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