Why Networking is NOT About Giving [EXPERT-CAST]

Posted by Tom Crawshaw on May 14, 2013 in Expert-Cast, Marketing, Networking, podcast, Social Media | 0 comments

Do you wish to surround yourself with people of like-minded values but struggle to find them? Are you experiencing a variety of ‘takers’ in your life, and spending all your energies defending yourself or your department or your company? I think we have all answered yes to these questions at some point in out life. Maybe even right now. So how can you break down these barriers and find like-minded people that want to help each other? You will find the answer in my expert-cast with Melissa G Wilson (LinkedIn). Melissa is a highly successful social media expert, best-selling...

Multi Screening Growth in the UK: What does this mean for advertisers?

Posted by Tom Crawshaw on May 3, 2013 in Facebook, Marketing, Social Media, trends, Twitter | 0 comments

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage. Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening, meaning they may actually end up watching or...

7 Things You Need to Stop Doing on Facebook Right Now

Posted by Tom Crawshaw on May 1, 2013 in Facebook, Marketing, Social Media | 0 comments

If you’re like me then you’ve got “those” friends on Facebook that don’t quite understand what sort of behaviour is acceptable! Facebook has over 1 billion users but with such a vast number of people all on one network there is always going to be those shady characters that tap into Facebook virality to pedel their worthless make money online offer or affiliate links. I have highlighted 7 activities that are not welcome on Facebook. If for some bizarre reason you do find yourself doing any of these. Make sure you have a friend with you so they can slap...

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

Posted by Tom Crawshaw on Apr 17, 2013 in LinkedIn, Marketing, Social Media, training | 1 comment

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads from LinkedIn (Click here to find out 3 Way to Use LinkedIn for Lead Generation). I urge you to carefully read the ‘10 mistakes’ below, and to make absolute certain you do not slip up on the same damaging errors. 1. You Lie on Your Profile – This can...

7 Ways to Write a Headline that Will Get Your Blog Post Read

Posted by Tom Crawshaw on Apr 12, 2013 in blogging, Copywriting, Marketing, Social Media | 0 comments

Your headline is THE most important part of your blog post. Don’t let anyone tell you otherwise. It is the first and usually only chance you’ve got to get the attention of your prospective reader. If they don’t read past your headline and click on your post then the rest of your post might as well not exist. Here are some interesting statistics that demonstrate exactly what I mentioned above. According to Copyblogger, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. This is why so much emphasis is placed on the...

Breaking News – Facebook Destroys Old Guidelines

Posted by Tom Crawshaw on Mar 22, 2013 in Facebook, Marketing, News | 0 comments

Facebook has made a change to their guidelines that you marketers are going to absolutely love. When I first heard the news I quickly sprung up out of my chair screaming FINALLLLLY!! Let’s take things back to March last year. The new Facebook Timeline was released and I (and many other marketers) was more than a little frustrated. If you can recall the long-lost, ancient, Facebook Landing tabs, we could add arrows, Facebook logos and calls-to-action. But the Timeline update came along and burst our bubble. Marketers worldwide were fuming! So as of yesterday (according to when the Social...