The Influence & Power of Social Media [INFOGRAPHIC]

Social media levels the playing field for businesses who want to make it big. Our ever expanding social networks have given rise to an unprecedented opportunity to influence audiences on a mass scale.   The influence and power of social media is phenomenal! But just what makes social media such a powerful tool? In this infographic you will learn: How many users are on the major social networks How much time we spend on them per month How often we visit them How they influence our life offline How they help our business I would love to hear how social media affects your offline life and...

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Why Your Parents Want to Friend You on Facebook [INFOGRAPHIC]

Gone are the days of Facebook being a student-only club.  If you’re a student there’s a good chance your parents have got a Facebook account too.  But when it comes to friending your mum or dad, do you accept or decline? Let me take you back to my student years…..it was a fun, crazy, rollercoaster ride of an experience.  Facebook played an important and sometimes obsessive role for keeping in-touch with friends back home and connecting with new buddies on my course.   Never at any point have I even thought about adding my parents on Facebook, a point I made very clear to...

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Small Business Field Guide To SoLoMo [INFOGRAPHIC]

If you’ve not heard by now, todays consumers are using mobile devices more than ever, with mobile now making up 10% of global internet traffic!  People are always checking their mobile for things to buy and do, so it more important than ever to integrate social, local and mobile into your marketing mix. You want to get SOcial, think LOcal and on MObile.  Here’s a small business field guide to SoLoMo. (Thanks to Synecore). 6 Step to Social Media Success – FREE DOWNLOAD Create an effective social media strategy in 6 easy steps – Fill in the details...

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Power To The People [INFOGRAPHIC]

With social media becoming a dominant force in customer service and word-of-month marketing, it comes as not surprise that 80% of businesses are planning to incorporate social media customer support into their online strategy.   Although not dominant force in customer service, social media does give more power to the customer due to the public nature of online complaints.  Customers are now expecting companies to be more responsive online. I would like to share with you an infographic that presents research from Infosys.  There are some interesting findings, let me share some before you...

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Social Media Highlights From 2012 [INFOGRAPHIC]

What was once considered a trend is now a way of life, and now the way we do business. Social media has again advanced way beyond expectation, with the Facebook IPO, viral sensation Psy and Pintrest all making waves in the vast social ocean. So let’s have a look at some of the more public social media milestones from January to December.  Drop me a comment below and tell me what your favourite moment was and what else you think should be included. Happy New Year everyone!

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How Much Time Do Small Businesses Spend on Social Media? [INFOGRAPHIC]

Chances are you’re either spending money or valuable time trying to get to grips with social media for your business.  Don’t worry you’re not alone.  So how much time do small businesses spend on social media?   43% of small businesses are spending 6 hours or more on social media every month – according to a survey of 462 small businesses by Vertical Response. This is what the researchers had to say….. “Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder. “They’re...

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