[EXPERT_CAST 005] Success and Social Media Mastermind with Kris Jones

With so much noise on Facebook and Twitter, being authentic has never been more important.  This is the only way to succeed on social media in the long term.  People want to connect and build relationships with ‘real’ people not robots that never interact with their audience.   Today’s Expert_Cast features the truly awesome Kris Jones.   Kris has a very colourful business history as you’ll discover shortly.  He sold his first internet marketing company to GSI commerce and later to eBay.  He now runs a start-up called ReferLocal.com, is an advisor for...

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Multi Screening Growth in the UK: What does this mean for advertisers?

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage.   Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening, meaning they may actually end up watching or...

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7 Things You Need to Stop Doing on Facebook Right Now

If you’re like me then you’ve got “those” friends on Facebook that don’t quite understand what sort of behaviour is acceptable! Facebook has over 1 billion users but with such a vast number of people all on one network there is always going to be those shady characters that tap into Facebook virality to pedel their worthless make money online offer or affiliate links. I have highlighted 7 activities that are not welcome on Facebook.  If for some bizarre reason you do find yourself doing any of these.  Make sure you have a friend with you so they can slap...

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Facebook Reveals New Threaded Comment System

Finally!  Facebook reveals their new threaded commenting system.   Gone are the days of having to tag certain people in a comment to continue the conversation.  You can now initiate a conversation and reply to a comment by hitting the “Reply” button. Check out the Facebook threaded comment system in action!   Facebook have said they are only going to roll out their threaded comment system to Fan Pages with over 10,000 fans.  But from what I’ve seen, I think every Fan Page will have the functionality if you accept it.  I had to enable this feature on my Fan Page...

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Breaking News – Facebook Destroys Old Guidelines

Facebook has made a change to their guidelines that you marketers are going to absolutely love. When I first heard the news I quickly sprung up out of my chair screaming FINALLLLLY!! Let’s take things back to March last year. The new Facebook Timeline was released and I (and many other marketers) was more than a little frustrated. If you can recall the  long-lost, ancient, Facebook Landing tabs, we could add arrows, Facebook logos and calls-to-action.  But the Timeline update came along and burst our bubble. Marketers worldwide were fuming! So as of yesterday (according to when the Social...

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Why Your Parents Want to Friend You on Facebook [INFOGRAPHIC]

Gone are the days of Facebook being a student-only club.  If you’re a student there’s a good chance your parents have got a Facebook account too.  But when it comes to friending your mum or dad, do you accept or decline? Let me take you back to my student years…..it was a fun, crazy, rollercoaster ride of an experience.  Facebook played an important and sometimes obsessive role for keeping in-touch with friends back home and connecting with new buddies on my course.   Never at any point have I even thought about adding my parents on Facebook, a point I made very clear to...

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