Blog

[EXPERT_CAST 006] How Ian Miller Built 6 Billion Dollar Brands

Posted by on Jun 5, 2013 in Expert-Cast, podcast, Social Media, Success, training | 0 comments

[EXPERT_CAST 006] How Ian Miller Built 6 Billion Dollar Brands

Businesses love growth.  But accelerated growth is something most get stupidly excited about!  In today’s Expert_Cast I chat to Ian Miller.  Ian developed a proprietary methodology, Rocket Branding, to ensure businesses of all sizes achieve accelerated growth – this is his passion.   Ian’s professional background is not to be sniffed at either.  He’s had an extensive career on both agency and clients side and has been responsible for creating 6 billion dollar brands and even more half billion dollar brands,...

read more

[EXPERT_CAST 005] Success and Social Media Mastermind with Kris Jones

Posted by on May 29, 2013 in Expert-Cast, Facebook, Social Media, Success, Twitter | 0 comments

[EXPERT_CAST 005] Success and Social Media Mastermind with Kris Jones

With so much noise on Facebook and Twitter, being authentic has never been more important.  This is the only way to succeed on social media in the long term.  People want to connect and build relationships with ‘real’ people not robots that never interact with their audience.   Today’s Expert_Cast features the truly awesome Kris Jones.   Kris has a very colourful business history as you’ll discover shortly.  He sold his first internet marketing company to GSI commerce and later to eBay.  He now runs a...

read more

[EXPERT-CAST 004] John McIntyre on How to Turn Prospects into Raving Fans with Email

Posted by on May 22, 2013 in Copywriting, Email, Marketing, podcast | 2 comments

[EXPERT-CAST 004] John McIntyre on How to Turn Prospects into Raving Fans with Email

80% of business is done on or after the 5th follow up. If you’re not following up with prospects on your email list at least once a week you are leaving a ton of money on the table. This is why an email autoresponder is SO important. You can automate the whole follow-up process. In todays Expert-Cast I have the autoresponder guy – John McIntyre on the line. John is a kick-ass copywriter and autorepsonder pro.  It’s not unusual for him to triple his clients sales after crafting them a killer email sequence. He write...

read more

[EXPERT-CAST 003] Why Networking is NOT About Giving

Posted by on May 14, 2013 in Expert-Cast, Marketing, Networking, podcast, Social Media | 0 comments

[EXPERT-CAST 003] Why Networking is NOT About Giving

Do you wish to surround yourself with people of like-minded values but struggle to find them? Are you experiencing a variety of ‘takers’ in your life, and spending all your energies defending yourself or your department or your company? I think we have all answered yes to these questions at some point in out life.  Maybe even right now. So how can you break down these barriers and find like-minded people that want to help each other? You will find the answer in my expert-cast with Melissa G Wilson (LinkedIn). Melissa is a highly...

read more

[EXPERT-CAST 002] Damien Bove on How to Land a £100K Deal on LinkedIn

Posted by on May 9, 2013 in Case study, LinkedIn, podcast, Social Media | 0 comments

[EXPERT-CAST 002] Damien Bove on How to Land a £100K Deal on LinkedIn

In my 2nd podcast on LinkedIn I have been able to secure a case study interview with Damien Bove – a highly successful medical consultant and social media marketer. Damien is living proof that you can win big deals worth £100K from your LinkedIn network.  By adding value and giving away a TON of free information you can position yourself as the credible expert. In the case study you will learn: >>How to land a £100K deal on LinkedIn. >>How to land and a joint venture deal. >>How to invite individuals outside your...

read more

Multi Screening Growth in the UK: What does this mean for advertisers?

Posted by on May 3, 2013 in Facebook, Marketing, Social Media, trends, Twitter | 0 comments

Multi Screening Growth in the UK: What does this mean for advertisers?

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to gain a competitive advantage.   Why is this important? According to a study conducted by Fast Web Media, people are more likely to stay in the room during advert breaks if they are multi-screening,...

read more

7 Things You Need to Stop Doing on Facebook Right Now

Posted by on May 1, 2013 in Facebook, Marketing, Social Media | 0 comments

7 Things You Need to Stop Doing on Facebook Right Now

If you’re like me then you’ve got “those” friends on Facebook that don’t quite understand what sort of behaviour is acceptable! Facebook has over 1 billion users but with such a vast number of people all on one network there is always going to be those shady characters that tap into Facebook virality to pedel their worthless make money online offer or affiliate links. I have highlighted 7 activities that are not welcome on Facebook.  If for some bizarre reason you do find yourself doing any of these.  Make...

read more

[EXPERT-CAST 001] LinkedIn Leverage from Forbes 5th Most Influential Woman in Social Media

Posted by on Apr 24, 2013 in LinkedIn, podcast, Social Media, training | 0 comments

[EXPERT-CAST 001] LinkedIn Leverage from Forbes 5th Most Influential Woman in Social Media

Today I have LinkedIn Queen Eve Mayer (@linkedinqueen) with me in an exclusive interview.   Eve was voted the 5th most influential woman in social media by Forbes magazine back in 2008 and  is up there at 7th position this year. If you want to find out how to properly leverage LinkedIn to get more leads and sales then crank up your speakers or pop some headphones in and hit play on the podcast below. I ask Eve about her success on LinkedIn and the strategies she uses for her business & clients all over the world.   You will...

read more

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

Posted by on Apr 17, 2013 in LinkedIn, Marketing, Social Media, training | 2 comments

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads from LinkedIn (Click here to find out 3 Way to Use LinkedIn for Lead Generation). I urge you to carefully read the ‘10 mistakes’ below, and to make absolute certain you do not slip up on the same damaging...

read more

7 Ways to Write a Headline that Will Get Your Blog Post Read

Posted by on Apr 12, 2013 in blogging, Copywriting, Marketing, Social Media | 0 comments

7 Ways to Write a Headline that Will Get Your Blog Post Read

Your headline is THE most important part of your blog post.  Don’t let anyone tell you otherwise.  It is the first and usually only chance you’ve got to get the attention of your prospective reader.  If they don’t read past your headline and click on your post then the rest of your post might as well not exist. Here are some interesting statistics that demonstrate exactly what I mentioned above.   According to Copyblogger, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the...

read more