3 Ways to Use Linked In For Lead Generation

If you’ve never though of using LinkedIn for lead generation, think again.  Here are my top 3 ways I use LinkedIn to generate leads for my business that you can use too.  Is this you? Many of you reading this will have a LinkedIn profile but haven’t really found much use for it, other than to connect with your colleagues and contacts.  Well todays’ the day you will learn some important tips on how to use LinkedIn for lead generation.  I discovered some helpful advice from David Gowel’s book, find my book review here > “The Power In A Link“.   #1 >...

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Maximize Your Tweets – How to Write Tweets that get Clicks

So you’re sat on Twitter tweeting away what you ‘think’ will be a ‘big hit’ with your audience.   Your approach may work some of the time, but there are some tweaks you can make to maximise the exposure of your tweets and increase the likelihood of getting a re-tweet or a mention.   Learning how to write tweets that get clicks isn’t a difficult task. Want to take your Twitter strategy to the next level, here’s some top advice for you - Top 10 Twitter Tips – Increase the Effectiveness of Your Marketing. I have found an awesome infographic...

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3 Killer Facebook Engagement Strategies

Want to know my 3 killer Facebook engagement strategies that I use every day, to fully engage your fans so they hang on your every word, liking, commenting and sharing religiously?! Well what you need realize is, that posting random updates on your Fan Page about your business will not get you the engagement you were hoping for.  Far from it!! Your fans will only engage with posts they like and can relate to, so don’t bore them with links to your company bio or product page. I have decided to let you in on 3 killer Facebook engagement strategies that I use every day, so listen...

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Social Media Takes Gold at London 2012 Olympics

Social media has been slowing working it’s way onto TV programmes around the world, with the simple Hashtag being the most common and easy it use (click here to read my article on Hashtag TV).  So it’s no surprise that the Olympics is all over social media with athletes embracing online interaction with fans around the world. Social media isn’t a new form of communication and was widely used back when the 2008 Bejing Olympics were broadcast.  So why wasn’t social media used back then?  Well, Twitter was banned by China and there was no Official Facebook Fan...

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[Step 6] – Evaluate – 6 Steps to Social Media Success

Businesses are struggling with how to evaluate their social media campaigns to determine weather all the work they are putting in has actually had a beneficial effect and achieved the goals set out in their strategy.   If you have been following my 6 Steps to Social Media Success blog series, then you should a clear idea on setting goals and optimizing your results but let’s think about the bigger picture to understand the obvious and sometime unseen benefits of the campaign as a whole.  Evaluate your campaign every 6-12 months to keep on top of your progress.  If you haven’t had...

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