Social Media Storytelling [INFOGRAPHIC]

We all love stories, it’s at the core of all human interaction.  They can grip us and grab our attention unlike anything else.  So it’s no surprise that brands use storytelling to get your attention and paint a picture of their values and how they would like to be perceived. Social media has given brands an unparalleled opportunity to utilise photos and videos across the internet to tell their story.  I have found this amazing infographic that highlights this lust for images and visual storytelling all across the social web. If you haven’t already noticed, Facebook is...

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Question of the week: What are some of the most creative ways to drive traffic to a Facebook page?

Every week I will be digging around on Quora.com to find the hottest social media marketing questions to share with you.  I will be using the top answers for other social media professionals to give a rounded view of the topic in question and will of course be including my own answer too!  Today I’ve found a great question on driving traffic to a Facebook Fan Page.   Question: What are some of the most creative ways to drive traffic to a Facebook page?  Answers: Jeffrey Rufino, Social Media Manager @jeffreyrufino I believe you need to make your products great first. Have offers...

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6 Ways Social Media Can SUPERCHARGE Your Business

Social media works best when you set out clearly defined goals in your strategy.  I’m going to discuss the most popular and achievable goals that can be reached through social media to supercharge your business.  Please visit my article on Setting Goals included in my 6 Steps to Social Media series to find out more. Build rapport with existing clients – This is something small businesses are generally quite good at offline, but when it comes to the conversations around their brand online, little effort is made to engage and interact with these customers.  Even if it’s just a...

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The Essential Facebook Fan Page Checklist [FREE DOWNLOAD]

So you’ve got yourself a Fan Page, entered some details and uploaded a photo for your profile picture but how do you know if you’ve added everything you need for a fully optimized fan page? Don’t worry here’s my Facebook Fan Page checklist for you that includes everything you need to get you Fan Page rockin’!  I have highlighted some of the sections mentioned on my checklist below, to give you some guidance on best practices and images sizes. Download The Essential Facebook Fan Page Checklist (no e-mail address required, all I ask in return is a social share!!) First off, head...

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10 Things Your Customers Wish You Knew About Them [INFOGRAPHIC]

How well do you know your customers?  It’s often said that the more you know about your customers the better you can tailor your marketing to their needs.  So lets jump into some social psychology as we discover: ‘Good’ service is better than ‘fast’ service Customers love to hear their name Brand stories are effective selling tools Customers are a great source of innovation Let me know 1 thing about your customers that you have used in your marketing in the comments below. Find the original post over at Help Scout.    [FREE DOWNLOAD] SPECIAL...

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