[Step 5] – Optimize – 6 Steps to Social Media Success

Optimization of your social media campaign is critical when spotting trends, identifying weaknesses and improving performance.   Looking back over the content you’ve posted and analyzing clicks, comments, shares and mentions (amongst other metrics) will really start to give you a good idea of what content is resonating with your audience.  If you’ve missed out on step 1-4 you can find the links below. Step 1 – Set Goals Step 2 – Listen Step 3 – Launch Step 4 – Manage Important Facebook Insights You will need to rack up 30 likes before you can gain access to...

read more

[Step 4] – Manage – 6 Steps to Social Media Success

So your campaign is now up and running, make sure you stay up-to-date and relevant with your audience, proper management is essential.  Consistency is key here. If you’ve missed out on the previous 3 steps, you can find them here:  Step 1 – Set Goals Step 2 – Listen Step 3 – Launch   Software I currently use Hootsuite to manage all my Twitter accounts and find this to be one of the best web-based tools you’ll ever need!  Once you have connected your Twitter accounts to Hootsuite you can then set up automated searches relating to keywords in your industry. ...

read more

[Step 3] – Launch – 6 Steps to Social Media Success

After you have found your audience and have relevant social profiles in place with appropriate branding, launching your campaign is the next big step.  The idea of a launch is to grab the attention of your target audience and encourage them to interact with your business, letting them know who you are and what you do and how you can help them solve their problems.  There are many ways to do with, some of which I will explain below.   If you’ve missed my previous articles in this series, you can find the links below: Step 1 – Set Goals Step 2 – Listen Consistency is...

read more

[Step 2] – Listen – 6 Steps to Social Media Success

Listening to conversations online about your brand or business is a key part of social media success.    You wouldn’t just run out in the street shouting about your brand in the hope someone random passer-by will take notice and buy from you?!  The same strategy applies online; you need to find out where your customers are and what they are talking about to effectively join the conversation and add value.   You will then start to spot trends in your market and find out what the sentiment is around your brand (do they like you or not). If you haven’t had a read of Step 1 –...

read more

[STEP 1] Set Goals – 6 Steps to Social Media Success

Why goals are important   Setting clear goals/objectives is one of the most important activities when approaching any form of marketing for social media success.  Otherwise you have no way of measuring the success of your campaign.  Imagine running a race without knowing if there is a finish line, you are not going to know how far away it is or if you have crossed it yet!  The same applies with your marketing, if you do not set out with a goal or finish line in place, then you will have no idea when you hit it. Goals need to be simple, over complicating things will inevitably lead to...

read more