Facebook Are Now 1 Click Away from Your Credit Card

Many of you will have noticed Facebook now offer the ability to promote your post right from inside your fan page with 1 click of a button.  This has made it easier for us marketers to reach more people with our posts through a paid promotion and easier for Facebook to dip into our pockets.  After a ton of criticism and share price misery, Facebook’s IPO has made it essential for them to monetize their platform.  This sneaky little drop down has made it a million times easier for business owners to advertise.  Most of the small businesses owners I’ve spoke to don’t even know...

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Top 10 Twitter Abbreviations You NEED To Know

We all know that you can only 140 characters per tweet on Twitter, which for many is pretty restrictive.  This puts pressure on tweeps to communicate more effectively and condense down their content into bite sized chunks.  The natural product of a 140 character limit is the  abbreviation of  commonly used words to free up space for more important content.     You may have come across some of these already….weather you know what they mean or not is a different matter!  When I first started using Twitter many years ago, I was baffled when abbreviations like RT and FF kept...

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Facebook Sued for $15 Billion

Since Facebook’s IPO last Friday a suit has been filed in the Federal Court of California combined with 21 cases around the country relating for improper user tracking. Basically, Facebook have invaded users privacy by tracking them when they were NOT logged in. The suit is based upon the US Wiretap Act and says that based on this law, it “provides statutory dames of the greater of $100 per violation per day, up to $10,000, per Facebook user.” According to Bloomberg, Facebook, which sold stock in an initial public offering valuing the company at about $104 billion, has been...

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How People Spend Their Time Online [INFOGRAPHIC]

In todays world is pretty crazy how much time we all spend online!  With a ton of information out there and lightening quick internet connections (for some of us!) it’s no wonder that the average global internet user spends 16 hours online per month, and if you are from the US then that doubles to 32 hour per month!     We all know how much of a drain social networks can be on our time.  Have you ever wondered how long you spend on Facebook? Well on average you spend close to 8 hours a month! I can imagine that figure is somewhat inflated if you were to study the 18-25...

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How NOT to Run Your Facebook Campaign – Rule 2

Posting updates to your Facebook Fan Page Timeline is essential for every business on Facebook, but many business owners haven’t even thought about a posting strategy and the sort of content their audience is interested in, which is essential to actually making progress and keeping your audience engaged.       I come across many Fan Pages on a daily basis and one of the most common mistakes I see is constant push content.  This consists of promotional posts about their products or business that doesn’t offer any value to their fans and almost always results in NO...

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