CISPA – Could this be the end of YOUR Internet Freedom? [INFOGRAPHIC]

Mass online criticism of the controversial acts, SOPA and PIPA stopped these bills being passed in the US earlier this year, but lawmakers have been busy putting together a similar act that will allow the government (and most likely the National Security Agency) to crawl the internet all in the name of cyber security.   To sum up CISPA, corporations such as Facebook, Microsoft and IBM can collect your data and pass it off the the US government without your permission all under the guise of cyber security.   The Electronic Frontier Foundation, another online advocacy group, have made a...

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Social Media Trends you NEED stay on top of

Everybody’s doing it!  94% of marketers said they used social media to market their businesses according to Social Media Examiner’s annual Social Media Marketing Report.  With social media usage growing at an unprecedented rate you need to stay on top of the trends to keep up with this fast moving industry.  I have selected a handful of relevant and interesting articles that will dig a little deeper into the current trends observed today. I hope you enjoy!  Please let me know of any trends you have spotted in social media in the comments below :)    Study Reveals 5 Hot...

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Top 10 Twitter Tips – Increase the Effectiveness of your Twitter Marketing

If you’ve not heard of Twitter in 2012, WHERE HAVE YOU BEEN!? Twitter has been a popular social network for many, but over the past 2 years the amount of users has exploded!  There are around 1 million Twitter accounts created every single day!  So if you’re new to Twitter or just not sure how best to spend your time on this short-but-sweet social network then listen up for my Top 10 Twitter Tips! 1. Share relevant content  - This may be an obvious one, but you’d be surprised at the amount of businesses sharing what they had for lunch!  Sharing content that is relevant...

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How NOT to Run Your Facebook Campaign – RULE 1

“Build it and they will come” is a common mindset I have come across many times when consulting with small business owners and perhaps you may have once held this view. With limited knowledge of facebook, many business owners have approached in the wrong way. To set up a fan page (maybe with a handful of updates) and leave it for an extended time in the hope your fans will find you, is very wishful thinking.  Without proper knowledge and training I don’t blame them for this unproductive mindset. Thankfully this is becoming rarer and rarer as small business owners have paid...

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How Your Profile Picture is Damaging your Brand [INFOGRAPHIC]

So you’re happily tweeting away on twitter and pinning to your hearts content on Pintrest but are people talking to YOU and taking notice of your branding?  Making sure you have a suitable profile picture may seen like a very basic requirement when engaging online but SO many people get this WRONG!!!!     When people are engaging with you and your brand they need to be able to put a face to a name, especially when engaging with your personal profiles on Linked In and Twitter.  A good quality headshot is all you need, preferably with a nice smile! Your lovely smiling face...

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