Social Media ROI – Are you getting any?

After posting on several forums on the topic of social media ROI, I have received a less than optimistic response!  Several community members feel that there isn’t much evidence of successful campaigns that can deliver on ROI and that outsourcing social media wasn’t in the best interests of the company.       Well, I’m on a mission to educate businesses to show them that you can see a return on investment on social media activities when using a proper strategy with clear, defined, measurable goals.  Social media metrics put a large emphasis on activity and...

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What Everyone Ought to Know about Social Media Managers

Social media managers are in massive demand right now, and the trend is only rising. As social media becomes more powerful online, combined with businesses understanding the influence social media has over their customers, means this trend will continue for a long time.  Businesses need someone who can quickly and efficiently manage all their social accounts and report back on business objectives.  This is where social media managers can come into play. Why do I need to hire a social media manager? If you haven’t already realised, traditional media, when used for advertising and...

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Facebook Timeline EXPOSED

 With the recent offering of Facebook Timeline for Fan Pages many of you will be be stuck wondering how the changes are going to affect your social media marketing strategy.  You may have heard or read about some of the brand new features, but how can you use these effectively and what new possibilities are available to Fan Pages! Well just to let you in on a couple of them….you can now message brands, pin posts at the top of your timeline, NO landing tab can be set as default and many many more. I have saved you the hassle of digging around the net for the latest update on the...

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Facebook Leaks 59 Million Addresses

We all know Facebook stores a hell of a lot of data on all it’s users, but did you know there are 59,000,000 addresses readily available on Facebook (research by onlinemarketingdegree.net) RIGHT NOW!! That’s nearly the population of the United Kingdom (61.8 million). This may sound surprising to you, it was to me when I first digested this information, but when you realise 194,350,000 people don’t even know about Facebook privacy settings, it’s no wonder so much sensitive data is so freely available. To demonstrate why online security needs to be taken serous I share...

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LIVEWIRE 001 – Interview with Brandon Lee @ Social Stage

Facebook Fan Pages have advanced tremendously since their inception in 2007, now most businesses that value their online activity have snapped up a ‘Like’ page for their fans to interact with. This gave way to new functionality that was previously unavailable through Facebook profiles, groups or events, Fan Page apps.  Developers all around the world have been working furiously to produce functional but stylish apps that can cater for any situation a brand might present. Great examples are; video feeds, squeeze pages, opt-in forms, like-gate, competitions etc.  Most developers...

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