The Importance of Mobile Marketing [INFOGRAPHIC]

If you haven’t noticed already, mobile is becoming more and more prominent when connecting with a user on a device that they spend a large chunk of time on. Think about it, smart phones sales are sky-rocketing, with every release of the iPhone, Apple’s sales have beaten every previous model and with Android being the most popular, there is plenty of opportunity to get involved and connect with your audience through mobile. Even in Africa, the majority of people who access the internet do so through a smart phone! But your prospects/customers don’t NEED a smart phone,...

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New Facebook Page Insights – EXPLAINED

After the new upgrade of Facebook insights last week, there has been a little confusion around the new metrics.   Us Facebook marketers welcome the change, more accurate and relevant metrics means better analysis of ROI and engagement.    So what does ‘people talking about’ mean then?  We’ll here’s how Facebook describes this new metric. There are some other cool metrics like ‘viral reach’, which is explained below. With the addition of some new metrics, many original metrics still remain to play an essential role in your Fan Page analytics, such as Likes, Reach and...

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