Social Etiquette

– Tips On How To Get The Most Out of The Social Platforms To Market And Brand Yourself Before I get to the juicy part of my post, the topic of spam needs to be covered to show you bad social etiquette, i.e. what NOT to do! Spam has been annoying us since the creation of the Internet, as many sales people/marketers found they could reach large numbers of people relatively easily using autobots.  This all started with e-mail spam, but was quickly detected when the invention of the ever-present spam filter came into play. In today’s modern times, spam still exists but in a more varied and...

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Real-Time Relevant Content

Content is everything on the social web — tweets, status updates, ad units, search, billboards, press releases, copy on corporate websites and blogs, etc.  But it’s more than just content! As the quantity of content grows, so does the amount of irrelevant content generated, never has it been more important to stand out and deliver relevant content in real-time. It’s all about; the right content, at the right time, to the right person in the right channel. The main objectives a brand can achieve from delivering content in this way, is to deepen engagement and interaction. ...

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Measuring Your Social Media Campaign Part 1

Adding Tracking Codes to Social Media Links If you already have a Google analytics account you can use a tool that they provide called “URL Builder”. This tool will help tag URLs with tracking parameters allowing you to create a “breadcrumb trail” from your social media efforts to your Google analytics account. ( Please click picture for detail) The problem with URL generated is that Twitter will only allow 140 characters in your “tweet” which means that the URL with added tracking could take up most of your post! Don’t worry though there is a way around this. By using a URL...

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The Twitter Hash (#) Tag

What is it and how do you use it? For those of you who have recently joined Twitter, you are probably wondering why the # symbol (hash tag) is being added as a prefix to random words in a large percentage tweet. For example, this is a tweet by the Apple news blog: As you can see this tweet has been hash tagged with several different topics relating to the Apple brand and products. Ok, there is method in this madness! The hash tag isn’t as complicated as it may seem. A has tag is simply a way for people to search tweets that have a common topic. So if you were to search on Twitter...

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